Who are blogs for?

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Hello, having been part of a group blog for about a year now - I have decided to create an arm of my own and see how it feels to be less constrained by responsibility to a corporate brand.
I understand what our group blog is about - sharing professional ideas and reflections and networking across like - minded institutions, but I begin with a question here.
Who are personal blogs for? Are they for the writer or the reader? Should I be creating a personal diary that can be seen by anyone (bit scary!) or should I be trying to showcase something of myself? In discussions with others the main thing that seems to arise is to be genuine.
What would anyone reading this want to know - that I am also able and prepared to share?
I would welcome any direction and advice that other bloggers could offer.

Comments

Cristina Costa said…
Dear Angela,

great thoughts.
The way I see it, blogging activity is a process...not always easy, espcially when you start it.

At the beginning I felt it quite hard to start, but then with time you start developing a blogger's mind. You find yourself thinking: "unnnh...this is a good experience to blog about" or "what a nice post this would be...to talk about the conference i have just come to / a site I came across, etc "
There aer blogs there are more professional focused, there are people that also show a little bit more of themselves, there are also those who do a little bit of both.
It is all about finding your own voice and making the blog your own spot.
I for instance find Ewan McIntosh's blog! quite interesting in that sense.

Cristina Costa!
4 March 2008 at 11:37
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