Who are blogs for?
Hello, having been part of a group blog for about a year now - I have decided to create an arm of my own and see how it feels to be less constrained by responsibility to a corporate brand. I understand what our group blog is about - sharing professional ideas and reflections and networking across like - minded institutions, but I begin with a question here. Who are personal blogs for? Are they for the writer or the reader? Should I be creating a personal diary that can be seen by anyone (bit scary!) or should I be trying to showcase something of myself? In discussions with others the main thing that seems to arise is to be genuine. What would anyone reading this want to know - that I am also able and prepared to share? I would welcome any direction and advice that other bloggers could offer.